After 3 years of being established, Whiteboard Journal is proud to announce a complete revamp of our website featuring our initiative to focus on original and local content.

The idea of change came to us a few months ago when we were mulling over the state of our media. We have always enjoyed putting together a mix of our interest on the web, but found it quite redundant in only ‘recycling’ news we found from other websites – not to mention how ineffective the instant pace information travels on the digital world nowadays. And so after many and long discussions in our meeting room, our team gathered our heads to finally decide on a format that will work for us – since we sit in the hub where a lot of creative energy can be seen, we have concluded to gather original content from our surroundings foremost before expanding our reach from time to time.

The most prominent changes – other than the new design layout – can be seen in the categorization of sections that has been tweaked and expanded. Among the highlights are:

Column: The column section is presented by the number of our prolific guest columnist who is renowned for their reputation and skills in their respective field. Updated every week, column provides a platform where columnist can share their collection of opinions and ideas.

Focus: In Focus, we centre our interests on varying themes and subjects relating to arts, design, fashion, places, and entertainment that can be presented in many forms that include a fashion spread or a product review.

We also encourage brands and advertisers to use this section as an advertorial space to further enhance their branding communication through our creative direction.

Interview: In this section we bring to you an interview that focuses on respective personalities and their most valued surroundings – be it their home, studio, or any given space that gives them great comfort and inspiration.

W_Music: As we were making the new Whiteboard Journal we looked at the previous W_Music’s audio format and wanted to expand on the original idea of it hosting music.

Combined with the formation of the new W_Music team which includes our long time contributors and masters of music selection Chandra Drews/Ffonz and Bergas Haryadita, we decided to take the W_Music concept further and create our own online radio

Events: Through our event section we hope to keep our audience constantly updated with what’s going on around town through clear and concise information of monthly events and happenings that ranges from thematic events relating to food & drinks, music to even educational workshops.

Instagram: In keeping the whole website visually in tuned, we now present to you the instagram account of 12 people in our social network which you can follow for your enjoyment.

This refreshed look will lead to many exciting projects both online and offline this year, so stay alert and we hope you will enjoy the news and stories we bring to you as much as we enjoyed putting them together.