Bukan Album, Frank Ocean Umumkan Brand Barunya ‘Homer’

Fashion
10.08.21

Bukan Album, Frank Ocean Umumkan Brand Barunya ‘Homer’

Terinspirasi oleh imajinasi dan obsesi masa kecil.

by Whiteboard Journal

 

Teks: Deandra Aurellia
Photo: András Ladosci

Pada suatu hari di bulan Agustus, Frank Ocean tia-tiba mengumumkan perusahaan perhiasan mewah barunya yang bernama Homer.

Pengumuman ini dilengkapi dengan katalog 84 halaman, yang halaman cover-nya didesain dan difoto oleh Frank sendiri. Beberapa foto-fotonya bisa disimak dibawah.

Para fans memang selama ini telah sabar menunggu rilisan musik baru darinya, namun hobi dan cita-cita Frank yang multifaceted ini kadang bisa jadi pertanda datangnya musik baru. Pada perilisan “Blonde” di 2016, Frank juga selipkan majalah-majalah hasil suntingannya dan beberapa toko pop-up. Atau mungkin memang belum ada pertanda apa-apa.

Rumor tentang album baru memang telah terdengar beberapa tahun ke belakang, namun sejak rilisnya “Blonde”, Frank telah mengeluarkan beberapa lagu baru — yang semuanya amat bagus — dan sempat melaksanakan tur singkat di 2017 yang direkam oleh Spike Jonze, namun sampai sekarang belum ada satupun footage yang dirilis.

Berikut pengumuman lengkap dari Homer.

What is Homer?

Homer is an independent American luxury company founded by Frank Ocean.

Why the name Homer?

It represents carving history into stone.

What is the collection?

The first Homer collection comprises fine and high jewelry pieces, plus printed silk scarves. The pieces are handcrafted using 18K gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds.

Where can I see the collection?

The collection is presented in a catalog available either in-store or requested at www.homer.com.

Catalog cover and photography is by Frank Ocean, with campaign imagery by frequent collaborator Tyrone Lebon.

Where are they designed and made?

The products are designed by Homer in New York City.

The products are handmade in Italy.

The diamonds come from Homer’s state-of-the-art lab in America.

What’s the inspiration for the designs?

– Childhood obsessions
– Heritage as a fantasy

Where can I buy the collection?

The Homer jewelry store is the only place to buy the collection.

Store appointments can be made at www.homer.com, some walk-up appointments may be available.

The store opens August 9th 10 AM to 6 PM (Mon-Fri) and 10 AM – 5 PM (Sat), located at 70-74 Bowery, New York, NY.

Global orders with complimentary shipping can be made by calling or messaging the store on Signal. +1 (212) 410 3300 from Monday 9th at 10sm EST.whiteboardjournal, logo